From retro flowers to wavy lines and bold colors to stamps and batches, the popularity of vintage-inspired branding and packaging are signs of our growing need for connection, story-telling, and personal memories – even if it’s from the past. It feels familiar, homely, and easily approachable, everything that the constantly evolving technologies and digitalization are not. And to balance out the growing use of AI tech and futurism, we need something familiar and nostalgic to connect to. Whether we feel […]
